Data Analytics

Decide based on the data, not on intuition.

Advanced analytics, A/B testing and detailed reports to understand your readers’ behavior, optimize your conversion paths and continuously improve the performance of your offers.

They trust us

🎯 Promises

What we guarantee you

Drive your editorial and commercial performance with reliable and actionable data.

A precise reading of each interaction

Opens, clicks, scrolling, reading time, tunnel behavior: gain a complete and granular view of your readers’ engagement, to identify what works, and what hinders conversion.

Informed decisions thanks to A/B testing

Compare different versions of messages, offers, or formats, and statistically identify the highest-performing combinations.

Optimize continuously without taking unnecessary risks.

Data that can be exported and integrated into your tools

Access your reports from the interface or export your data via API to integrate it into your existing analytics ecosystem.

Your data remains accessible, usable, and centralized.

📕 Use Case

Dynamic Newsletter Contents

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Microlocal Newsletters

Dynamic Newsletter Contents

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Dynamic Newsletter Contents

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Dynamic Newsletter Contents

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📝️ News

Analysis and lessons learned

to drive your growth.

Product news, expert advice and market trends for digital media and publishers.

Third-party tools in your sales prospecting

What company today doesn't rely on data to manage its business and customer loyalty? It's safe to say that data fuels growth and innovation. Unfortunately, far too many companies are[...]

Marketing prospect

A marketing prospect is a potential customer of a company. Prospecting therefore consists of contacting people who are not currently customers of the company but who might become customers.[...]
🧩 Features

Measure, test, optimize

A complete analytics engine to drive the editorial and commercial performance of your platform, from the first visit to subscription renewal.

Rapports d'engagement détaillés

Accédez à des rapports complets sur les ouvertures, clics, taux de défilement et durée d’engagement par contenu, par segment d’audience et par canal de distribution.

Cartes thermiques

Identifiez visuellement les zones de forte et de faible attention sur vos pages et dans vos e-mails. Optimisez la mise en page de vos contenus et de vos offres sur la base de données réelles.

Suivi du tunnel de conversion

Analysez chaque étape du parcours d’abonnement via API et identifiez précisément les points de friction qui génèrent des abandons. Intervenez là où l’impact est le plus fort.

Tests A/B

Testez différentes variations de messages, de formats, de prix ou de parcours d’offres. Les résultats sont analysés statistiquement pour identifier les combinaisons générant le meilleur taux de conversion.

Exportation des données

Exportez l’ensemble de vos données analytiques dans les formats de votre choix, ou connectez-les à vos outils de Business Intelligence via API pour des analyses avancées et personnalisées.

Tableaux de bord de performance

Suivez en un coup d’œil les métriques essentielles : taux de conversion, taux de churn, revenus par abonné, performance des campagnes e-mail et engagement éditorial, depuis une interface centralisée.

Detailed engagement reports

Access comprehensive reports on opens, clicks, scroll rates and engagement duration by content, audience segment and distribution channel.

Heat maps

Visually identify areas of high and low attention on your pages and in your emails. Optimize the layout of your content and offers based on real data.

Conversion funnel tracking

Analyze each step of the API subscription journey and pinpoint the pain points that lead to abandonment. Intervene where the impact is greatest.

Tests A/B

Test different variations of messages, formats, prices, or offer paths. The results are statistically analyzed to identify the combinations that generate the best conversion rates.

Data export

Export all your analytical data in the formats of your choice, or connect it to your Business Intelligence tools via API for advanced and personalized analysis.

Performance dashboards

Monitor key metrics at a glance: conversion rate, churn rate, revenue per subscriber, email campaign performance and editorial engagement, from a centralized interface.

🤝 Partners

Our industry partners

Batch

Notifications and newsletter

Connect Batch natively to your Newsletter module to manage your notification and email campaigns from a unified interface.

Axeptio

Consent management and paywall

Integrate Axeptio directly into your Content Management Platform to manage user consent and your paywalls in real time, in full compliance.

Stancer

Payment and retention

Accelerate your cash flow and reduce churn with a smooth and secure payment infrastructure designed for subscription models.

🔎 FAQ

Your questions, our answers

Everything you need to know to get the most out of your data and drive your performance with complete clarity.

Yes. Key performance indicators are updated in real time in your dashboard, allowing you to react quickly to a trend or spike in traffic.

Yes. An open API allows you to export your analytical data to the Business Intelligence tools of your choice, for in-depth analysis within your existing environment.

You define the variations to test (price, format, message, user journey), the platform distributes the versions to equivalent segments and measures performance. The results statistically indicate the most effective version.

Yes. Heatmaps cover both content pages and newsletters, providing a comprehensive view of your readers' attention across all your media.

Yes. Conversion funnel tracking encompasses the entire subscriber lifecycle, from discovery to loyalty, with a detailed view of each stage and associated conversion rates.

Newsletter

Stay Ahead with Marketing Insights

Optimize the performance of

your marketing efforts 🚀

Discover Data Analytics

A simple, personalized, no-obligation demo.

You'll leave with a clear understanding of what marketing suite can do to help you acquire new prospects, strengthen customer loyalty, and maximize the impact of your content.

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