services

Sales management and subscription marketing

We support you at every key stage of your business: from accounting and administrative management to sales and customer relationship management. We optimize your technical and logistical processes while leveraging the potential of your database.

services picto

They trust us

Our professions

services le lab

le lab

services retail

retail

customer services

Our 3 areas of expertise

le lab

services le lab

A kind of laboratory filled with data and ideas. Our specialists concoct tailor-made strategies, test marketing campaigns, and adjust every detail to optimize subscriber loyalty.

Implementation of tailored strategies
Marketing campaign testing
Optimizing subscriber loyalty
Each action is a new formula that we refine until we obtain precise and effective results for our publishing clients.
Creativity and strategy are the key words to produce measurable results.

retail

services retail

With our distribution experts, we calculate precisely how many copies of each publication need to reach each point of sale to achieve the best result.

Network of 20,000 points of sale across France (kiosks and department stores).
Team of 7 distribution experts. Best response to market demand.
Precise calculation of the copies needed per point of sale.
Optimizing distribution & Reducing unsold stock.
Magazines reaching readers in the right place at the right time.
Audits and market research.
Improving launches for our clients.

customer services

opper services customer

We optimize subscription and sales management, ensuring a seamless and personalized experience. Our solutions maximize distribution and revenue, while our strategic marketing advice grows and retains your audience with innovative strategies for long-term success.

A core division of our business – 35 employees – 1 million subscribers under management.
Customer relationship management for 150 publishers. 250,000 calls and emails per year handled by our team and subcontractors.
Subscription revenue under management: nearly 45 million euros.
Integrated services: back-office subscription sales, Customer Relationship Service – Operation of customer databases.
Benefits of outsourcing:

>Average savings of 25% on subscriber management costs.

>Saving valuable time to refocus on the core business of publishing.

They trust us

Essential functions for your single-copy sales management and subscription marketing.

Reception

Receiving subscription and renewal orders (mail, files, emails, telephone).

Customer database management

Computerized entry of subscriptions, renewals, suspensions, cancellations, changes of address (permanent or temporary).

Billing

Invoice printing.

Flux financiers

Financial flow management: checks, credit cards, transfers.

Mail order

Mail order management (old numbers, bonuses…).

Accounting statistics

Publishing accounting statistics.

Broadcast statistics

Editing of statistical reports on distribution and renewals.

Online stores

Implementation of online sales stores interfaced directly with the subscriber database.

Back office

Back-office management.

E-mail

Sending a welcome email with each order, and personalized handling of emails, letters and calls.

Order

Orders taken by telephone.

Complaints

Complaints management.

Relaunch

Setting up the reminder policy, and extracting reminder files for the router.

Duplicates

Duplicate control, management of undeliverable/undeliverable mail.

Extraction

Extraction and transfer of delivery, restocking and reshipping files, VPC.

Customer database

Enrichment and qualification of the customer database

Routing

Email routing from a dedicated platform.

Piloting

Managing the design of print and web marketing materials.

Research

Searching for files, for rewards.

Partnerships

Partnership management, trade shows.

Collectors

Managing the relationship with collectors.

Marketing

Coordination of marketing activities with the IT system.

Operations

Technical monitoring of operations.

Audit

Creating a precise snapshot of subscribers: profile, competitive benchmarking, effectiveness of acquisition and retention actions.

Strategy

Building a print and web subscription development strategy tailored to each magazine and its market.

Sales reporting

Construction of dashboards dedicated to each title, synthesis of statistics from the database

Sales Audit

An audit of single-copy sales at the start of our collaboration to identify the strengths and weaknesses of the publication and to lay the groundwork for an effective sales strategy

Trade policy

The implementation of a reliable, objective, and jointly decided upstream “sales by issue” commercial policy.

Expertise

Expertise and reflexes of professionals (data analysts)

Data

Data enriched with the broadcaster ID, across all markets

Awareness

Broader scope: expertise and knowledge of other markets

Market reality

Connection to market reality (sales network, logistics, messaging)

Accompagnements

Bénéficier des meilleurs accompagnements promotionnels

Communication plans

Benefit from the best communication plans

Technical developments

Staying up-to-date on technical developments and industry activity (newsletter)

Are you tempted by the services experience? Contact us!

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THANKS !