services
Sales management and subscription marketing
We support you at every key stage of your business: from accounting and administrative management to sales and customer relationship management. We optimize your technical and logistical processes while leveraging the potential of your database.
They trust us



























Our professions

le lab

retail

customer services
Our 3 areas of expertise
le lab
A kind of laboratory filled with data and ideas. Our specialists concoct tailor-made strategies, test marketing campaigns, and adjust every detail to optimize subscriber loyalty.
retail
With our distribution experts, we calculate precisely how many copies of each publication need to reach each point of sale to achieve the best result.
customer services
We optimize subscription and sales management, ensuring a seamless and personalized experience. Our solutions maximize distribution and revenue, while our strategic marketing advice grows and retains your audience with innovative strategies for long-term success.
>Average savings of 25% on subscriber management costs.
>Saving valuable time to refocus on the core business of publishing.
They trust us
Marketing and Communications Director
Oracom
Head of Business Analysis and CRM
Lagardère News
Marketing Manager, Media Division
AdMediaGroup
Head of Performance FR
Seedtag
Publication Director
Philosophie
Essential functions for your single-copy sales management and subscription marketing.
Reception
Receiving subscription and renewal orders (mail, files, emails, telephone).
Customer database management
Computerized entry of subscriptions, renewals, suspensions, cancellations, changes of address (permanent or temporary).
Billing
Invoice printing.
Flux financiers
Financial flow management: checks, credit cards, transfers.
Mail order
Mail order management (old numbers, bonuses…).
Accounting statistics
Publishing accounting statistics.
Broadcast statistics
Editing of statistical reports on distribution and renewals.
Online stores
Implementation of online sales stores interfaced directly with the subscriber database.
Back office
Back-office management.
Sending a welcome email with each order, and personalized handling of emails, letters and calls.
Order
Orders taken by telephone.
Complaints
Complaints management.
Relaunch
Setting up the reminder policy, and extracting reminder files for the router.
Duplicates
Duplicate control, management of undeliverable/undeliverable mail.
Extraction
Extraction and transfer of delivery, restocking and reshipping files, VPC.
Customer database
Enrichment and qualification of the customer database
Routing
Email routing from a dedicated platform.
Piloting
Managing the design of print and web marketing materials.
Research
Searching for files, for rewards.
Partnerships
Partnership management, trade shows.
Collectors
Managing the relationship with collectors.
Marketing
Coordination of marketing activities with the IT system.
Operations
Technical monitoring of operations.
Audit
Creating a precise snapshot of subscribers: profile, competitive benchmarking, effectiveness of acquisition and retention actions.
Strategy
Building a print and web subscription development strategy tailored to each magazine and its market.
Sales reporting
Construction of dashboards dedicated to each title, synthesis of statistics from the database
Sales Audit
An audit of single-copy sales at the start of our collaboration to identify the strengths and weaknesses of the publication and to lay the groundwork for an effective sales strategy
Trade policy
The implementation of a reliable, objective, and jointly decided upstream “sales by issue” commercial policy.
Expertise
Expertise and reflexes of professionals (data analysts)
Data
Data enriched with the broadcaster ID, across all markets
Awareness
Broader scope: expertise and knowledge of other markets
Market reality
Connection to market reality (sales network, logistics, messaging)
Accompagnements
Bénéficier des meilleurs accompagnements promotionnels
Communication plans
Benefit from the best communication plans
Technical developments
Staying up-to-date on technical developments and industry activity (newsletter)