The year 2024 marked a significant acceleration in the use of integrated marketing tools. Thanks to our marketingsuite platform, numerous news publishers and businesses optimized their campaigns, analyzed their performance, and structured their omnichannel strategy.
Here are the key insights of the year, covering user behavior, distribution channels, conversions, and engagement.
What company today doesn’t rely on data to manage its business and customer loyalty? It’s safe to say that data fuels growth and innovation. Unfortunately, far too many companies are still overwhelmed by an impressive amount of data from a wide variety of sources and don’t know how to manage it.
A marketing prospect is a potential customer of a company. Prospecting therefore consists of contacting people who are not currently customers of the company but who might become customers.
Publishers must constantly balance two fundamental objectives: growing their subscriber base and maximizing advertising revenue.